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文化中国104亿港元估值悬疑

来源: 南方日报网络版     时间: 2019年01月20日 08:55:45
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(04亿)(港)(元)(。这)(一)(数)(字)(,比)(文)(化)(中)(国)(收)(购)(前)(的)(市)(值)(翻)(了)(一)(倍)(左)(右)(。  成)(立)(于)(2009年)(的)(文)(化)(中)(国)(,业)(务)(涉)(及)(电)(影)(电)(视)(剧)(制)(作)(发)(行)(、电)(视)(广)(告)(、新)(媒)(体)(和)(平)(面)(媒)(体)(等)(多)(个)(方)(面)(。在)(今)(年)(1月)(收)(购)(香)(港)(上)(市)(公)(司)(中)(信)(21世)(纪)(之)(后)(,文)(化)(中)(国)(成)(为)(阿)(里)(收)(购)(的)(第)(二)(家)(香)(港)(上)(市)(公)(司)(。  阿)(里)(为)(何)(要)(给)(予)(文)(化)(中)(国)(如)(此)(高)(的)(估)(值)(?文)(化)(中)(国)(背)(后)(都)(有)(怎)(样)(的)(故)(事)(?  新)(京)(报)(记)(者)(郑)(道)(森)(北)(京)(报)(道)(  阿)(里)(入)(股)(,文)(化)(中)(国)(“价)(值)(”翻)(番)(  就)(在)(阿)(里)(宣)(布)(入)(股)(前)(一)(天)(,文)(化)(中)(国)(的)(市)(值)(仅)(为)(53.4亿)(港)(元)(,阿)(里)(对)(文)(化)(中)(国)(的)(估)(值)(几)(乎)(是)(这)(家)(公)(司)(市)(值)(的)(2倍)(。  2009年)(,文)(化)(商)(人)(董)(平)(通)(过)(收)(购)(港)(股)(上)(联)(水)(泥)(,进)(而)(将)(旗)(下)(的)(影)(视)(公)(司)(等)(文)(化)(资)(产)(装)(入)(上)(市)(公)(司)(,实)(现)(借)(壳)(上)(市)(。上)(市)(后)(,文)(化)(中)(国)(的)(股)(价)(曾)(长)(期)(低)(于)(1港)(元)(,被)(股)(民)(称)(为)(“仙)(股)(”。在)(阿)(里)(宣)(布)(收)(购)(前)(,文)(化)(中)(国)(的)(股)(价)(为)(0.64港)(元)(。  单)(从)(收)(购)(价)(格)(来)(看)(,阿)(里)(每)(股)(0.5港)(元)(的)(收)(购)(价)(格)(,相)(比)(收)(购)(前)(该)(股)(的)(股)(价)(0.64港)(元)(,属)(于)(折)(价)(入)(股)(。  但)(如)(果)(从)(估)(值)(的)(角)(度)(来)(看)(,却)(是)(另)(一)(番)(光)(景)(。阿)(里)(入)(股)(之)(后)(,将)(获)(得)(60%股)(权)(,由)(此)(算)(来)(,阿)(里)(对)(文)(化)(中)(国)(的)(估)(值)(约)(为)(104亿)(港)(元)(。  而)(就)(在)(阿)(里)(宣)(布)(入)(股)(前)(一)(天)(,文)(化)(中)(国)(的)(市)(值)(仅)(为)(53.4亿)(港)(元)((股)(价)(为)(0.64港)(元)(,总)(股)(本)(为)(83.55亿)(股)(,二)(者)(相)(乘)(为)(53.4亿)(港)(元)()。这)(意)(味)(着)(,阿)(里)(对)(文)(化)(中)(国)(的)(估)(值)(几)(乎)(是)(这)(家)(公)(司)(市)(值)(的)(2倍)(。  如)(果)(以)(收)(购)(前)(文)(化)(中)(国)(最)(后)(10个)(连)(续)(交)(易)(日)(的)(平)(均)(收)(市)(价)(0.429港)(元)(来)(计)(算)(,文)(化)(中)(国)(的)(市)(值)(大)(约)(在)(35.7亿)(港)(元)(,阿)(里)(收)(购)(时)(的)(估)(值)(几)(乎)(是)(原)(有)(市)(值)(的)(3倍)(。  对)(收)(购)(标)(的)(如)(此)(高)(估)(,似)(乎)(并)(非)(阿)(里)(的)(风)(格)(。  就)(在)(今)(年)(1月)(23日)(,阿)(里)(宣)(布)(入)(股)(另)(一)(家)(香)(港)(上)(市)(公)(司)(中)(信)(21世)(纪)(。与)(入)(股)(文)(化)(中)(国)(的)(方)(式)(相)(同)(,阿)(里)(也)(是)(通)(过)(认)(购)(中)(信)(21世)(纪)(的)(新)(股)(来)(获)(得)(上)(市)(公)(司)(的)(控)(制)(权)(。  在)(这)(次)(收)(购)(中)(,阿)(里)(以)(每)(股)(0.3港)(元)(的)(价)(格)(认)(购)(44.2亿)(股)(,耗)(资)(13.26亿)(港)(元)(。入)(股)(之)(后)(,在)(上)(市)(公)(司)(拥)(有)(54.33%的)(股)(权)(,这)(样)(算)(来)(,阿)(里)(对)(中)(信)(21世)(纪)(的)(估)(值)(为)(24.4亿)(港)(元)(。  这)(一)(数)(值)(小)(于)(收)(购)(前)(中)(信)(21世)(纪)(的)(市)(值)(。在)(收)(购)(消)(息)(宣)(布)(前)(,中)(信)(21世)(纪)(的)(股)(价)(为)(每)(股)(0.83港)(元)(,总)(股)(本)(37.18亿)(股)(,市)(值)(约)(30.9亿)(港)(元)(。  对)(于)(高)(估)(值)(一)(事)(,阿)(里)(巴)(巴)(公)(关)(部)(的)(相)(关)(负)(责)(人)(对)(新)(京)(报)(记)(者)(表)(示)(,所)(有)(信)(息)(以)(公)(告)(为)(准)(。  文)(化)(中)(国)(的)(“媒)(体)(版)(图)(”  文)(化)(中)(国)(营)(业)(额)(为)(4.82亿)(港)(元)(,其)(中)(62.7%来)(自)(电)(影)(、电)(视)(剧)(的)(制)(作)(和)(发)(行)(,31.4%的)(收)(入)(来)(自)(于)(电)(视)(广)(告)(,这)(两)(项)(业)(务)(已)(占)(到)(公)(司)(总)(营)(收)(的)(九)(成)(以)(上)(。  2013年)(中)(报)(显)(示)(,文)(化)(中)(国)(主)(要)(的)(收)(益)(来)(自)(电)(影)(电)(视)(剧)(的)(制)(作)(发)(行)(,以)(及)(电)(视)(广)(告)(两)(大)(块)(业)(务)(。  数)(据)(显)(示)(,文)(化)(中)(国)(营)(业)(额)(为)(4.82亿)(港)(元)(,其)(中)(62.7%来)(自)(电)(影)(、电)(视)(剧)(的)(制)(作)(和)(发)(行)(,31.4%的)(收)(入)(来)(自)(于)(电)(视)(广)(告)(,这)(两)(项)(业)(务)(已)(占)(到)(公)(司)(总)(营)(收)(的)(九)(成)(以)(上)(。  在)(电)(影)(电)(视)(剧)(的)(制)(作)(、发)(行)(方)(面)(,来)(自)(电)(视)(剧)(的)(收)(入)(占)(到)(69%,电)(影)(占)(31%。去)(年)(上)(半)(年)(,文)(化)(中)(国)(的)(营)(业)(额)(增)(长)(主)(要)(来)(自)(于)(两)(部)(新)(电)(视)(剧)(—《义)(者)(无)(敌)(》和)(《左)(手)(亲)(情)(右)(手)(爱)(》。  夺)(得)(“华)(语)(电)(影)(史)(上)(首)(部)(票)(房)(五)(周)(连)(冠)(”的)(电)(影)(《西)(游)(·降)(魔)(篇)(》,文)(化)(中)(国)(曾)(投)(入)(3800万)(元)(人)(民)(币)(,获)(得)(30%的)(股)(权)(。截)(至)(2013年)(6月)(31日)(,该)(片)(的)(海)(内)(外)(票)(房)(已)(超)(过)(16亿)(港)(元)(。  在)(这)(一)(合)(作)(背)(后)(,是)(文)(化)(中)(国)(与)(周)(星)(驰)(签)(订)(的)(一)(份)(协)(议)(。该)(协)(议)(约)(定)(,公)(司)(将)(在)(未)(来)(7年)(投)(资)(制)(作)(5部)(由)(周)(星)(驰)(担)(任)(出)(品)(人)(、制)(片)(人)(、导)(演)(、编)(剧)(、主)(演)(或)(其)(他)(核)(心)(职)(能)(的)(电)(影)(。  在)(电)(影)(、电)(视)(剧)(板)(块)(之)(外)(,电)(视)(广)(告)(销)(售)(收)(入)(是)(文)(化)(中)(国)(的)(第)(二)(大)(收)(入)(来)(源)(。2013年)(上)(半)(年)(的)(营)(收)(为)(1.52亿)(港)(元)(。  这)(项)(业)(务)(始)(自)(2012年)(的)(一)(次)(收)(购)(。2012年)(1月)(,文)(化)(中)(国)(收)(购)(了)(中)(国)(娱)(乐)(传)(播)(集)(团)(有)(限)(公)(司)(,从)(而)(获)(得)(了)(甘)(肃)(卫)(视)(电)(视)(广)(告)(和)(节)(目)(规)(划)(业)(务)(的)(独)(家)(经)(营)(权)(。  在)(电)(影)(电)(视)(剧)(、电)(视)(广)(告)(这)(两)(大)(板)(块)(业)(务)(之)(外)(,文)(化)(中)(国)(的)(媒)(体)(布)(局)(还)(包)(括)(了)(新)(媒)(体)(、平)(面)(媒)(体)(等)(多)(个)(方)(面)(,只)(是)(这)(些)(业)(务)(的)(收)(入)(难)(以)(形)(成)(支)(柱)(。  早)(在)(2009年)(12月)(,文)(化)(中)(国)(就)(宣)(布)(与)(人)(民)(网)(建)(立)(策)(略)(性)(合)(作)(关)(系)(,成)(立)(人)(民)(视)(讯)(文)(化)(有)(限)(公)(司)(,运)(营)(手)(机)(电)(视)(业)(务)(。通)(过)(这)(一)(合)(作)(,文)(化)(中)(国)(拿)(到)(了)(中)(国)(手)(机)(电)(视)(仅)(有)(的)(七)(张)(牌)(照)(之)(一)(。  这)(种)(手)(机)(电)(视)(业)(务)(诞)(生)(于)(2G时)(代)(,属)(于)(广)(电)(行)(业)(推)(广)(的)(CMMB手)(机)(电)(视)(,通)(过)(电)(信)(运)(营)(商)(进)(行)(扣)(费)(。  然)(而)(,随)(着)(3G时)(代)(的)(到)(来)(,视)(频)(网)(站)(快)(速)(发)(展)(,手)(机)(电)(视)(业)(务)(受)(到)(一)(定)(的)(影)(响)(。2013年)(中)(报)(显)(示)(,手)(机)(电)(视)(业)(务)(带)(来)(的)(净)(营)(业)(额)(为)(578万)(港)(元)(,占)(公)(司)(业)(务)(的)(1.2%。  董)(平)(并)(未)(“套)(现)(离)(场)(”  阿)(里)(入)(股)(一)(跃)(成)(为)(公)(司)(的)(第)(一)(大)(股)(东)(,董)(平)(的)(持)(股)(比)(例)(被)(大)(量)(稀)(释)(,但)(并)(未)(获)(得)(套)(现)(离)(开)(的)(机)(会)(,所)(持)(有)(的)(股)(份)(甚)(至)(有)(了)(一)(个)(2年)(的)(禁)(售)(期)(。  文)(化)(中)(国)(董)(事)(局)(主)(席)(董)(平)(曾)(担)(任)(过)(旅)(游)(卫)(视)(执)(行)(董)(事)(,并)(曾)(投)(资)(、制)(作)(多)(部)(电)(影)(,是)(影)(视)(圈)(的)(“大)(佬)(”级)(人)(物)(。  在)(文)(化)(中)(国)(之)(前)(,董)(平)(就)(曾)(经)(以)(借)(壳)(的)(方)(式)(将)(旗)(下)(的)(旅)(游)(卫)(视)(等)(资)(产)(实)(现)(在)(港)(上)(市)(,公)(司)(名)(为)(华)(亿)(新)(媒)(体)(,几)(年)(后)(他)(将)(股)(份)(转)(给)(他)(人)(之)(后)(套)(现)(离)(场)(。而)(此)(次)(收)(购)(,阿)(里)(入)(股)(一)(跃)(成)(为)(公)(司)(的)(第)(一)(大)(股)(东)(,董)(平)(的)(持)(股)(比)(例)(被)(大)(量)(稀)(释)(,但)(并)(未)(获)(得)(套)(现)(离)(开)(的)(机)(会)(,所)(持)(有)(的)(股)(份)(甚)(至)(有)(了)(一)(个)(2年)(的)(禁)(售)(期)(。  根)(据)(公)(告)(,曾)(经)(的)(实)(际)(控)(制)(人)(、公)(司)(主)(席)(董)(平)(的)(持)(股)(比)(例)(由)(23.02%稀)(释)(至)(9.21%,董)(平)(的)(妻)(弟)(赵)(超)(的)(持)(股)(比)(例)(也)(将)(由)(3.98%稀)(释)(至)(1.59%。这)(两)(位)(股)(东)(的)(股)(份)(与)(阿)(里)(巴)(巴)(的)(股)(份)(一)(样)(,都)(有)(2年)(的)(禁)(售)(期)(。公)(告)(还)(将)(这)(二)(人)(与)(阿)(里)(称)(为)(“一)(致)(行)(动)(人)(”,未)(来)(将)(共)(同)(持)(有)(公)(司)(70.8%的)(投)(票)(权)(。  未)(来)(,与)(互)(联)(网)(相)(关)(的)(业)(务)(或)(将)(成)(为)(公)(司)(着)(力)(发)(展)(的)(方)(向)(。  收)(购)(公)(告)(称)(,文)(化)(中)(国)(将)(与)(阿)(里)(建)(立)(一)(个)(策)(略)(委)(员)(会)(,以)(探)(索)(线)(上)(娱)(乐)(及)(媒)(体)(相)(关)(领)(域)(的)(未)(来)(商)(机)(。公)(告)(还)(称)(,阿)(里)(入)(股)(带)(来)(的)(62.4亿)(港)(元)(,将)(提)(升)(公)(司)(的)(融)(资)(能)(力)(,以)(利)(用)(线)(上)(娱)(乐)(及)(媒)(体)(相)(关)(领)(域)(的)(新)(内)(容)(制)(作)(及)(潜)(在)(收)(入)(平)(台)(,促)(进)(集)(团)(业)(务)(的)(发)(展)(。  事)(实)(上)(,早)(在)(阿)(里)(入)(股)(之)(前)(,腾)(讯)(就)(已)(先)(行)(介)(入)(,成)(为)(文)(化)(中)(国)(的)(股)(东)(。2012年)(1月)(,腾)(讯)(在)(红)(杉)(资)(本)(沈)(南)(鹏)(的)(牵)(线)(之)(下)(,斥)(资)(2.478亿)(港)(元)(入)(股)(文)(化)(中)(国)(,占)(股)(8%,入)(股)(价)(格)(为)(0.4港)(元)(。沈)(南)(鹏)(也)(在)(文)(化)(中)(国)(持)(股)(12.11%。  不)(过)(,随)(着)(阿)(里)(宣)(布)(入)(股)(,腾)(讯)(似)(乎)(已)(“无)(心)(恋)(战)(”。  港)(交)(所)(公)(布)(的)(数)(据)(显)(示)(,3月)(12日)(及)(13日)(,即)(文)(化)(中)(国)(复)(牌)(当)(天)(及)(后)(一)(交)(易)(日)(,分)(别)(以)(每)(股)(平)(均)(价)(1.926港)(元)(及)(1.732港)(元)(,减)(持)(2亿)(股)(及)(3.63亿)(股)(,共)(套)(现)(逾)(10.14亿)(港)(元)(,持)(股)(比)(例)(降)(至)(1.23%。  沈)(南)(鹏)(也)(顺)(势)(减)(持)(套)(现)(。港)(交)(所)(资)(料)(显)(示)(,3月)(12日)(,沈)(南)(鹏)(减)(持)(1.3569亿)(股)(,套)(现)(2.86亿)(港)(元)(,成)(交)(均)(价)(为)(2.11港)(元)(。减)(持)(后)(,沈)(南)(鹏)(仍)(持)(有)(文)(化)(中)(国)(10.48%股)(权)(。  分)(析)(  阿)(里)(“高)(价)(”收)(购)(欲)(何)(为)(?  阿)(里)(为)(何)(要)(用)(2倍)(的)(估)(值)(“重)(金)(”收)(购)(文)(化)(中)(国)(?  3月)(11日)(收)(购)(消)(息)(发)(布)(伊)(始)(,不)(少)(业)(内)(人)(士)(猜)(测)(,这)(可)(能)(是)(阿)(里)(布)(局)(“借)(壳)(上)(市)(”的)(事)(宜)(。然)(而)(,3月)(16日)(阿)(里)(正)(式)(宣)(布)(赴)(美)(上)(市)(,击)(破)(了)(这)(一)(猜)(测)(。目)(前)(来)(看)(,在)(阿)(里)(上)(市)(之)(前)(宣)(布)(这)(一)(收)(购)(,一)(方)(面)(希)(望)(“做)(高)(”公)(司)(的)(整)(体)(估)(值)(,一)(方)(面)(也)(印)(证)(了)(是)(马)(云)(对)(文)(化)(产)(业)(的)(看)(好)(。  早)(在)(2009年)(,马)(云)(就)(投)(资)(了)(华)(谊)(兄)(弟)(公)(司)(。华)(谊)(兄)(弟)(2009年)(年)(报)(显)(示)(,马)(云)(持)(股)(比)(例)(为)(8.23%,成)(为)(华)(谊)(兄)(弟)(的)(第)(三)(大)(股)(东)(,持)(股)(比)(例)(仅)(次)(于)(王)(忠)(军)(和)(王)(忠)(磊)(。随)(着)(华)(谊)(兄)(弟)(的)(股)(价)(飙)(升)(,马)(云)(的)(投)(资)(收)(益)(颇)(丰)(,去)(年)(以)(来)(,马)(云)(多)(次)(套)(现)(,目)(前)(在)(华)(谊)(兄)(弟)(的)(持)(股)(比)(例)(已)(降)(至)(4.99%。  除)(华)(谊)(兄)(弟)(外)(,阿)(里)(在)(文)(化)(产)(业)(已)(投)(资)(多)(个)(项)(目)(。2013年)(1月)(,阿)(里)(巴)(巴)(旗)(下)(的)(音)(乐)(事)(业)(部)(收)(购)(音)(乐)(网)(站)(虾)(米)(网)(,2013年)(4月)(,阿)(里)(巴)(巴)(以)(5.86亿)(美)(元)(买)(入)(新)(浪)(微)(博)(18%股)(份)(。最)(新)(消)(息)(显)(示)(,阿)(里)(拟)(入)(股)(华)(数)(传)(媒)(,目)(前)(华)(数)(传)(媒)(已)(停)(牌)(。阿)(里)(还)(放)(出)(消)(息)(称)(,将)(推)(出)(手)(机)(游)(戏)(平)(台)(,未)(来)(将)(进)(军)(视)(频)(等)(等)(。  不)(仅)(如)(此)(,阿)(里)(还)(将)(腾)(讯)(的)(“大)(将)(”刘)(春)(宁)(挖)(来)(负)(责)(数)(字)(娱)(乐)(事)(业)(部)(。有)(消)(息)(称)(,当)(年)(腾)(讯)(入)(股)(文)(化)(中)(国)(,正)(是)(刘)(春)(宁)(的)(手)(笔)(。  对)(于)(文)(化)(中)(国)(的)(未)(来)(,收)(购)(公)(告)(中)(并)(未)(提)(及)(具)(体)(的)(策)(略)(,只)(是)(强)(调)(多)(次)(“线)(上)(娱)(乐)(”,公)(告)(称)(,公)(司)(将)(与)(阿)(里)(合)(作)(成)(立)(一)(个)(策)(略)(委)(员)(会)(,以)(探)(索)(线)(上)(娱)(乐)(及)(媒)(体)(相)(关)(领)(域)(的)(商)(机)(。点)(击)(进)(入)(【股)(友)(会)(】参)(与)(讨)(论)(
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